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NIRVANA
Grew user base to 165K in 1 year by designing India’s first financial wellness platform.
OVERVIEW
At Nirvana, I work at the intersection of design, data, and engineering in a fast-moving, tech-first environment. While details are confidential, the work is driven by rapid iteration, real user feedback, and data-led decision-making.
WHAT I CAN SHARE
Partnering with engineers and product leads to co-create flexible, scalable solutions
Designing seamless workflows across multiple platforms, tailored to both fleet and non-fleet users
Combining product analytics, behavioral signals, and user insights to inform prioritization and iteration
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ROLE
Senior Product Designer
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DURATION
Ongoing
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YEAR
2024–Present
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CATEGORY
Insurtech
Designing in a Tech-First Culture
Engaged in early-stage problem framing where design leads with questions, not assumptions
Work closely with product managers to translate insights into real, testable MVPs within a single sprint
Iterate quickly—shipping, learning, and refining based on direct user signals
User Proximity Meets Data Insight
Conduct regular working sessions with frontline users to understand true intent behind feedback
Blend quantitative metrics with qualitative observations to validate what's working—and what’s not
Evolve design based on what we learn, not just what we launch
Crafting a Brand-Driven User Experience
Partnered with marketing, brand, and leadership teams to ensure every interaction reflected the mission: making money decisions simple and unbiased.
Brought behavioral science and user empathy together to create MoneySign®, a first-of-its-kind tool that made finance personal and engaging.
User Insights in Action
Embedded myself within physical financial wellness centers to shadow advisors and engage directly with users—informing iterative design decisions.
Used mobile/web analytics (heatmaps, click paths, time-on-page) to identify friction points, leading to redesigns that significantly increased appointment bookings.
What Made This Project Special
This was more than a product launch—it was the creation of a new category. We combined systems thinking, deep user empathy, and strategic design to build a platform that made wealth planning more human, accessible, and impactful.
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SAY HELLO!
Manchester, UK
Let’s connect and build something impactful together. Always curious, always caffeinated.
Why This Work Matters
This isn’t design in a silo—it’s design embedded in the engine room of a growing startup. We’re shaping tools that serve real people doing real work. The feedback loop is fast, the challenges are fresh, and the opportunity to influence the product’s DNA is rare. It’s the kind of environment where great ideas go live, not just on paper.
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